Introduction
Business Insider launched in 2007 by Henry Blodget and Kevin P. Ryan as a digital-only news outlet. Over time:

It expanded from finance and business to tech, markets, science, politics, and lifestyle.

It built a reputation for fast, accessible coverage especially on Silicon Valley and Wall Street.

In 2014, it merged with Europe-based Econoday, later rebranded as Insider Inc.

Key Sections

Founding & Growth

Born after the 2008 financial crisis; filled a niche for smart, online business journalism.

Accelerated through digital-first, shareable stories (listicles, explainers, data‑visuals).

Unique Content Strategy

Wide-ranging “Insider” verticals (Tech Insider, Markets Insider, BI Prime).

Fast take news style + long-form features.

Emphasis on visual storytelling tables, screengrabs, embedded tweets.

Audience & Reach

Over 100M monthly unique visits (U.S. + global SEO editions).

Strong U.S. and rapidly growing U.K., Australia, India, and Asia audience.

Monetization & Revenue Streams

Advertising (native, programmatic, video).

Subscription BI Prime (ad-free + exclusive long reads).

Branded content and events (Insider’s conferences, webinars).

Challenges & Criticism

High volume → criticisms of click-driven reporting.

Competition from Axios, Quartz, The Verge.

Balancing speed vs depth investing recently in investigative pieces.

Conclusion
Business Insider’s blend of speed, accessibility, and smart digital experimentation propelled it from startup scrappy site to global media brand that mixes journalism, SEO, and engagement.